The importance of digital marketing in today’s arena cant be neglected. Marketing itself is ingrained into every business for many decades. Earlier it was radio marketing used to sing their ads with creative hymns and songs. Then came the era of television marketing which left no stone unturned while exploring ad creation. Then with the advent of the internet, the transition took to digital marketing. With the Covid-19 pandemic further there is an explosion to call of digital marketers out there as every other business is trying to reach online and grab their customers.
Need for digital marketing
There is no doubt that digital marketing has become the mandatory step for establishing a brand. According to Times of India report, Indians spend around 4.3 hours per day on their mobile phones. You can imagine how much is the scope for digital marketers if they target this market with careful strategy and plan.
Steps to do Digital Marketing
If you already have a business or thinking to create your own startup, then the first question that arises in your mind is, “Do I need to invest in a digital marketing agency to speed up my business?” The answer is yes or no. If you have enough time to learn digital marketing then you can start doing digital marketing on your own. Otherwise, there are myriad marketing agencies available that are waiting to expand your business. If you really want to learn digital marketing to get your business revenue doubled, these are the following steps you need to follow.
1)Social Media Optimisation
Social media optimization is the first step to ace your business. There is a huge market available on these platforms which you can target based on your niche. Be it Instagram, Twitter, Facebook, or Linkedin, you will get your reach high and more people will become aware of your brand through some of the methods and tools available in social media marketing. Some of the basic things which you can use to help in your business are:
- Post consistently on these platforms
- Create a content calendar for all these mediums
- Use hashtag practice to reach more people
- Search trending hashtags and use them in your posts
- Time is also one of the crucial factors when posting your content.
- Post videos, content, reels, infographics
- Take the help of free tools like a canvas to create your posters
- Create quality content and try to provide value to readers
- Repurpose your content
- Solve problems of your target market and post them
- Write keeping your buyer persona in mind
- Use plain English. Focus more on quality writing rather than rich English
SEO is creating your website and trying to rank it higher in google search results. There are many steps to doing successful SEO. It takes a minimum of 6 months to see SEO efforts working. The first step is to create your website and write great blog posts on the website. You can create a great website from WordPress and can also integrate with payment gateway sites. Search for relevant keywords and write posts based on that. There are a lot of tools available on the net to search for keywords. Additionally, you can also search for competitor websites.
Basically, you need to search what your target audience is trying to search in google. That set of words is called keywords. There are further different ways to retrieve those keywords. Based on popularity and competition, use these keywords in your content. There are various great tools like ahrefs, uber suggest, semrush, and google keyword planner which you can use to make the search for trending keywords.
Additionally, there is a lot of power in creating quality backlinks and thus improving your website ranking. Finally, SEO is not a one-day effort. It takes at least 6-12 months of effort to see SEO results in a ranking of your website to a better position.
3) Social Media Marketing
While scrolling Facebook, you would have observed various ads in your news feed. These are the paid ads that help to get leads and conversions to your business. While creating your brand social media marketing ads play a crucial role in leveraging your business. There is a wide variety of ways to create these ads like images, text, video, banners, and many more. You can show these ads on various social media platforms. You need to decide on an optimum budget to spend per day on your ad. There are various factors that you need to keep in mind like bidding, ROI, engagements, likes, comments, and budget to make a successful ad campaign.
Search engine marketing or PPC Pay per Click is again one of the ways to accelerate your business growth. It basically creates Google ads to show your website when someone enters a keyword or searches something on google. You can create ads depending upon your business like search, image, youtube, app promotion, and many other ads. As compared with SEO, creating google ads is the fastest option to show your website on google search pages. Further many factors like bidding, keyword searches, and competition play an important role in getting your ad search at the top. You can decide the daily budget which can show good results for your ad.
Email marketing is one of the great options in digital marketing. Once you get good leads for your business it’s time to get them converted. Then you can send the emails which can provide quality content and they finally become your customer. You can take the help of various email marketing tools like Mailchimp which further helps you to assist in scheduling and sending emails to leads. You will also get various insights like who has opened your mail, who read complete mail or closed the browser after reading half mail, and who has clicked on the link provided in the email.
If you are into some business and you want to take your business to the next level, these are the segments on which you should really focus and increase your sales.
Path2shine is starting a program that will mainly focus on doing digital marketing for your business. You will learn to be a master in digital marketing and you can yourself do digital marketing for your business. If you are already doing some business or thinking to start a startup then definitely you need the help of digital marketing to grow it.
Path2shine is starting a program called: “Business Growth through Digital Marketing” and if you are interested in this program, feel free to contact us. We will reply to you asap.